D'Prata's #UsarATradição contest is featured on Radio Geice 👠💄

Radio Geice highlighted the success of the #UsarATradição contest , promoted by D'Prata , an initiative that combined creativity, pride, and passion for the traditional jewelry of Viana do Castelo .

The winners — Ana Paula Pereira, Bruna Martins, Bruna Montenegro, Carla Videira Calçada, Diana Fernandes, and Sandra Couteiro Romano — were chosen by three Digital Marketing and E-Commerce students from the Polytechnic Institute of Viana do Castelo , who formed the jury and helped evaluate all the entries.

“All six finalists are winners! The D’Prata team carefully analyzed all the entries and it was clear how hard they all put in. That’s why we decided it would be impossible to choose just one,” the brand shared.

Each winner received a voucher worth R$ 100 to use at the D'Prata physical or online store, as a token of recognition and gratitude for helping to celebrate what Viana has to offer—the tradition and charm of filigree .

The #UsarATradição contest aimed to value local culture and show that Viana filigree remains alive, current, and full of meaning.

“At D’Prata, we believe that tradition is not just about the past — it’s something you wear with pride and share with your heart.”

This feature on Radio Geice reinforces the role of Filigrana D'Viana | D'Prata in preserving the cultural identity of Viana and in its commitment to taking the Heart of Viana and traditional Portuguese jewelry ever further.

💛 Viana has soul, history, and the brilliance of its filigree. Thank you to all who continue to wear it with pride.