DAMA and Zé Amaro in Viana do Castelo: when music meets the tradition of the pilgrimage and filigree.
The city of Viana do Castelo has once again become a prominent stage in Portuguese music. The new music video by DAMA, featuring singer Zé Amaro, was filmed during the Romaria da Senhora da Agonia , one of the largest and most emblematic cultural events in the country. Amidst images of farm women, traditional costumes, and typical city streets, the production highlighted the identity of Viana and the region's most important symbol: the filigree work of Viana .
The Pilgrimage of Our Lady of Agony is the heart of Viana's tradition. Every year, thousands of people visit the city to attend the processions and celebrations that combine devotion, color, and emotion. It is also in this setting that the farm women shine with their richly ornamented costumes and filigree jewelry, a cultural heritage that spans generations.
More than just an accessory, Viana filigree is a centuries-old art crafted in silver and gold, known for its meticulous detail and profound symbolism. Among the most recognized pieces is the Heart of Viana , an icon that represents not only the city but also Portugal beyond its borders. In the music video, the presence of these jewels reinforces the connection between modernity and tradition, showing that filigree remains alive and relevant today.
The official single launch also took place in Viana do Castelo , reinforcing the special connection between the artists and the city. The moment further highlighted the union between contemporary music and the traditions that are part of Viana's identity.
For those of us from Viana, it's a huge source of pride to see our city, our traditions, and our filigree work traveling throughout the country through music. A special thank you to everyone who helps take this cultural heritage even further.
